If your web site never changed, you did not need to add any new content and every word you choose in the design process still sounds perfect, you would not need to consider content management. This rarely happens, nor would it be a good idea. A big advantage of a web site over print media, is the possibility to change content.

The big question is who will create the content and post it to the website. This is all part of content management:

• Newsletter, blogs
• Images, videos
• Current events, calendars

Web content cycle consists of different phases: create, update, publish, archive and retire. Fisrt, content is created by one or more authors. Over time that content may be edited. One or more individuals may provide some editorial oversight thereby approving the content for publication. Publishing may take many forms. Publishing may be the act of posting the content on the web or sending it out in a newsletter. At some point the content may become less relevant and archived for reference. If the content no longer applies it should be removed or retired.